advent season: day nine, rehab is for quitters

If you didn't cotton onto the fact that 2007 was the year of Rehab, god knows where you where.

Uh, unless you were in Rehab of course.

The return of a painfully skinny and even more drug dependant Amy Winehouse and the release of her now infamous song at the end of last year seemed to predict an issue that became somewhat a trend, with the LA It girls popping into Jail and Rehab for a bit of the action as if they were new happening clubspots.

The ever forward-thinking Vogue Italia published on-the-ball spreads this year, using not only youtube, but also, you guessed it, Rehab were used as inspiration.
The shoot, which you will already know was shot by the very seldom disappointing Steven Meisel featuring numerous worthy supermodels (Pivorova, check, Rayder, check, Van Seenus, check) was very reminiscent of Girl, Interrupted.

Dipicting unashamedly cool model addicts being dragged kicking and screaming by doctors or glamorously slumped in baths smoking seemingly harmless fags. The shoot playfully poked fun at the nonchalent attitude that young celebrities seem to have in regard to their addictions, while worryingly creating a gloriously fabulous fashion story that readers wanted to be part of.

Harpers used Sevigny as their "young starlet" who is preyed on by Paparazzos whilst staying in Rehab, in the unoriginally titled fashion editorial "Tried to make me go to Rehab".

The shoot, with a more modern feel, and with less of the 1960's straightjacket, mental illness and electric shock connotations that Vogue Italia's shoot had, was bizarely similar to some of the real life rehab shots taken on the

summer of Ms Lindsay Lohan. Rehab is another topic that seems to have been trivialised by the media this year, so understandibly Meisel's "Supermods Enter Rehab" shoot raised more than a few eyebrows.

However, I am of the opinion that fashion is fashion and will inevitably manage to take the most gritty or unsuitable subjects and turn them into something glamorous (Um, W Magazine and that overtly controversial "Into The Woods" spread, anyone?)

Underage drinking, vodka stowed away in Red Bull Cans, personal trainers, drunken candids, it's all part of celebrity life, you know..

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