embracing the anti face

and the internet buzzes with rumours that pamela anderson shall be vivienne westwood's face come spring 09. everybody's favourite "lifeguard" will be starring in Dame Viv's Spring 09 adverts which, according to the word on the street, were shot in a trailer park.

I think this sounds fantastic and actually, for all the 30 second marriages and boobage, I'm not afraid to admit that I absolutely love Pamela Anderson and actually think that she's a rather good role model. for starters, she's a advocate for animal rights and is constantly involved with PETA's latest campaigns. Her work is this area isn't half arsed either, as she has written numourous letters and publicly campaigned, sticking to her guns unlike some other people I can think of who publicise their anti-fur views only to go back on their "morals" when they're offered a free fur. Anyone who has seen Pamela Anderson interviewed would probably agree that she seems like a very cool and down to earth person, in fact the type who would fall into the "person i'd love to spend the day hanging out with" category. And of course she seems like a great Mum; she seems to actually hang out with her kids rather than employing other people to do it.

So to conclude, I think this is a fantastic choice of face for a Vivienne Westwood campaign. The choice of an 'anti-icon' or at least somebody who isn't instantly associated with high fashion (though Pam is a huge fan of Stella McCartney) is always an interesting route to go down, take Marc Jacobs who always chooses interesting stars for his campaigns, even if they're not typically beautiful, popular or an obvious choice.

let's wait and see.

pic; nymag