just a girl. and a t shirt.

Living in such a high-tech world seems to have people nostalgic for the past. Old fashioned snail mail and care packages are favoured over impersonal texts and emails. Most prefer the instant pleasure of a Polaroid to a digital camera. Just as mixtapes ruled in the 80s, we still gravitate towards homemade labours of love.

this homemade appeal is what drew me to i ♥ boxie, a small dalston based tee shirt company which has cuteness and unashamed cool in equal amounts. now here's a thought; how about wearing your heart on your tee shirt rather than on your sleeve?

i came across the i ♥ boxie site a few months back and after reading about moxie (as the mastermind is approproiately named) and her soft spot for typewriters and a desire for embracing the story behind the tee shirt and it's wearer, i fell in love and dropped her a line.

though many of the tee shirts are made in duplicate numbers (but you can opt the bespoke "t spoke" way) they're all very personal in that they're inspired by a place or person special to moxie and their slogans tell a story. if you order a tee for yourself, expect the story to come typed (with mistakes and all) on a little typewritten page; i find little novelties such as this so refreshing and so much more rewarding than getting some old tee in a polythene wrapper from X online store.

another reason to heart moxie is because of the price, which at £23 a pop is certainly no piss take, especially when the personalised tees (you drop them a line with your own slogan) cost exactly the same to "encourage people to have their own tee that tells their own story."

check out the loveliness http://www.iloveboxie.com/

** to clarify, this is my (i guess you could say..) "policy" on chatting shit about amazing products.. I'll only feature products that I genuinely love on this blog, regardless of any freebies or incentives, because selling out smells badd. i got in touch with moxie to let her know i was going to feature her lovely tees on the blog and she kindly offered to send me one of my own. thanks again m. x **