todd selby for zara

Zara and Todd Selby know all about lifestyle envy. They know the components and they know which boxes to tick in order to seduce those who dream of classic gold jewellry and A-framed barns in Upstate New York, and even though I watch this film with knowledge of that manipulation, I still enjoyed 6 minutes of admiring Lucy Chadwick and her fluorescent tangerine toenails. I'm not sure that this video is 100% 'Zara' for me, I associate the brand more with sharper lines and high powered jobs than artists and time divided between the countryside and the city, and it's a little self conscious in places, but it's fun watching brands experimenting with what works as they branch out into different mediums of expressing their identities. 
[You can see more of Chadwick and Duffy in the Todd Selby archives from when they lived in London, or Lucy more recently on Backyard Bill in the late afternoon New York sunshine with her ballet dancer sister.]